Land by postcode · W area · W10
What the open records say about the W10 postcode district in Greater London: recent sales, planning designations and controls, and the council that decides applications. District-level facts to read before you sell or develop a plot in Kensington and Chelsea, London.
Residential sales recorded by HM Land Registry between 2024-08 and 2026-07. This is market context for the district, not a land valuation: what a plot is worth depends on what can be built on it, which these figures do not show.
Sales in 24 months
369
Median sale price
£740,000
Median £ per m² of floor area
£11,484
Median, last 12m vs prior 12m
-7.3%
£755,000 → £700,000
Mix of sales: 1% detached, 2% semi-detached, 30% terraced, 67% flats.
New-build sales 2023–2024: 2 of 315 (1%). A rough proxy for recent building activity: these are homes sold by builders, not development sites.
For each designation on the planning.data.gov.uk register, the share of the 692 live postcodes in W10 whose centroid falls inside it. This measures postcodes, not land area, and says nothing about any individual plot.
246 of 692 postcodes
Oxford Gardens · Queens Park Estate · Kensal Green Cemetery · Ladbroke
671 of 692 postcodes
8 separate directions recorded, each removing particular permitted development rights within a defined area.
No postcodes in W10 fall inside: Green Belt, National Landscape (AONB), National Park.
Flood zones, tree preservation orders, local plan allocations, settlement boundaries and non-designated heritage are not included here and are checked in a full assessment.
36% of postcodes fall within a conservation area. Inside one, demolition needs consent, some permitted development rights are reduced, and new work is assessed against the character and appearance of the area.
97% of postcodes are covered by an Article 4 direction, which removes specific permitted development rights in that area, so changes that are automatic elsewhere need a planning application there.
These are district-level facts. The free assessment checks your actual boundary against the same registers and the local plan and tells you plainly what they mean for your plot.
Decided planning applications in W10 since 2021, from the council registers, grouped by the kind of scheme a landowner might be weighing up. Extensions, conditions and tree works are left out. Counts, not estimates.
Taken from the units table on the planning form itself, so this is homes actually created, not a reading of the description. 10 decided since 2021, 4 refused, typically 72 days to a decision.
5 of 10
approved, 50%
47% across London
20 homes approved of 28 applied for
Approved examples
1-2 Banister Road, London (8 new homes)
Demolition of existing building and erection of a 5 storey plus basement building comprised of 8 residential dwellings, with associated comm...
Approved 2023-11-02, Brent ref 23/1904
Unit 10, Latimer Industrial Estate (8 new homes)
Demolition of building and construction of part 3, part 5 storey building comprising flexible commercial floorspace (Class E) at ground, fir...
Approved 2024-07-24, Kensington and Chelsea ref PP/23/00778
By the kind of plot, from the wording of each proposal:
10 decided since 2021, 2 refused, typically 69 days to a decision
6 of 10
approved, 60%
43% across London
Approved examples
1-2 Banister Road, London
Demolition of existing building and erection of a 5 storey plus basement building comprised of 8 residential dwellings, with associated comm...
Approved 2023-11-02, Brent ref 23/1904
Coronation Court, Brewster Gardens
Erection of additional storey with green roof to provide 2x two-bedroom flats, 2x three-bedroom flats and outdoor terraces including externa...
Approved 2022-02-02, Kensington and Chelsea ref PP/21/04315
10 Wallingford Avenue, London
Excavation and construction of a basement storey beneath an existing house, with light wells to front and rear.
Approved 2023-03-06, Kensington and Chelsea ref PP/23/00231
3 decided since 2021, typically 70 days to a decision
2 of 3
approved
45% across London
Approved examples
Ground, First and Second Floor
Change of Use of the first and second floors from office use (Class E(g)(i)) to residential use (Class C3) to provide a total of 8 self-cont...
Approved 2023-10-24, Kensington and Chelsea ref PP/23/04721
7 Bonchurch Road, London
Conversion of basement office premises to residential use and integration with existing ground floor flat to provide a 3 bedroom family dwel...
Approved 2024-11-14, Kensington and Chelsea ref PP/24/06171
Also decided here: 7 applications for outbuildings, annexes or garden buildings, 4 approved, typically 63 days.
Decided planning applications (not extensions, conditions or tree works) in this postcode district from the councils' own registers, classified by the wording of each proposal. Counts, not estimates; where a class has fewer than three applications it is not shown.
W10 is split between planning authorities: Kensington and Chelsea (70% of sampled postcodes), City of Westminster (25% of sampled postcodes).
Draw your boundary, tell us what you own, and an architect checks it against these registers and the local plan. Free, no obligation, and you get a straight written answer.
It depends on where the plot sits, not on the district average. In W10, 0% of postcodes are in the Green Belt, 36% in a conservation area. Outside those designations the questions that decide it are whether the plot is inside or adjoining the settlement boundary in the local plan, whether it has its own road access, and what is next to it. A plot on the edge of a village or town with access has the best chance; an open field outside the settlement boundary rarely gets consent for housing whatever the market is doing.
Often, yes. 97% of postcodes in W10 are under an Article 4 direction (8 separate directions), which withdraws particular permitted development rights, so an outbuilding, extension or change of use that is automatic elsewhere needs an application there. Outside those areas, permitted development applies to houses and their gardens but not to agricultural land or paddocks, where a new building or a new use normally needs permission or prior approval.
Developers look at three things before they talk about price: whether the plot is outside the Green Belt and any National Landscape, whether it sits inside or beside the settlement boundary, and what finished homes sell for. In W10 the median sale is £740,000, and only 1% of 2023–2024 sales were new-build homes, so builders have been quiet here. A single plot usually goes to a local builder or a self-builder; a site for five or more homes attracts regional housebuilders, normally through an option or a conditional contract rather than an outright purchase, so the price you see quoted is not the price you receive.
There is no district figure for land, because a plot's value comes from what can be built on it, not from where it is. As a guide, a serviced plot with consent for one house commonly sells for around a third of the finished house value, which in W10 would be measured against a £740,000 median sale. The same plot without consent, or inside the Green Belt, is worth a small fraction of that, and a paddock with no realistic route to consent is worth agricultural or amenity value only. The free check tells you which of those your plot is before you talk to anyone about a price.
Three places: the local plan and its policies map for the settlement boundary and allocations, the council's planning register for what has been approved or refused on neighbouring land, and planning.data.gov.uk for the national designations. That is an evening's work if you know what you are looking for. The alternative is to draw your boundary on this site: an architect checks it against the same records and writes back within 48 hours with a plain answer, free and without obligation.
Computed from open-data records; district-level, not plot-level measurements. Sales: HM Land Registry Price Paid Data (2024-08-01 to 2026-07-31), © Crown copyright, Open Government Licence. Designations: planning.data.gov.uk (OGL), retrieved 2026-09-05; conservation areas and Article 4 directions are made locally and published on that national register. Postcode centroids: OS Code-Point Open 2026.3.0, contains OS data © Crown copyright and database right 2026. Place name is the most common post town in the sales records. Figures computed 2026-09-06.