Land by postcode · W area · W12
What the open records say about the W12 postcode district in Greater London: recent sales, planning designations and controls, and the council that decides applications. District-level facts to read before you sell or develop a plot in Hammersmith and Fulham, London.
Residential sales recorded by HM Land Registry between 2024-08 and 2026-07. This is market context for the district, not a land valuation: what a plot is worth depends on what can be built on it, which these figures do not show.
Sales in 24 months
838
Median sale price
£664,875
Median £ per m² of floor area
£10,417
Median, last 12m vs prior 12m
-9.2%
£688,250 → £625,000
Mix of sales: 0% detached, 4% semi-detached, 24% terraced, 73% flats.
New-build sales 2023–2024: 362 of 1,032 (35%). A rough proxy for recent building activity: these are homes sold by builders, not development sites.
For each designation on the planning.data.gov.uk register, the share of the 820 live postcodes in W12 whose centroid falls inside it. This measures postcodes, not land area, and says nothing about any individual plot.
305 of 820 postcodes
Old Oak & Wormholt · Wood Lane · Ravenscourt & Starch Green · Shepherds Bush · Coningham and Lime Grove and 3 more
No postcodes in W12 fall inside: Green Belt, National Landscape (AONB), National Park, Article 4 Direction area.
Flood zones, tree preservation orders, local plan allocations, settlement boundaries and non-designated heritage are not included here and are checked in a full assessment.
37% of postcodes fall within a conservation area. Inside one, demolition needs consent, some permitted development rights are reduced, and new work is assessed against the character and appearance of the area.
These are district-level facts. The free assessment checks your actual boundary against the same registers and the local plan and tells you plainly what they mean for your plot.
Decided planning applications in W12 since 2021, from the council registers, grouped by the kind of scheme a landowner might be weighing up. Extensions, conditions and tree works are left out. Counts, not estimates.
Taken from the units table on the planning form itself, so this is homes actually created, not a reading of the description. 8 decided since 2021, 2 refused, typically 270 days to a decision.
6 of 8
approved, 75%
47% across London
7 homes approved of 10 applied for
Approved examples
24A Pavilion Terrace Wood Lane London W12 0HT (1 new home)
Conversion of the first and second floor levels into 2no. two bedroom self-contained flats.
Approved 2024-09-05, Hammersmith and Fulham ref 2023/00824/FUL
16 Davisville Road London W12 9SJ (1 new home)
De-conversion of the existing property from 2no self-contained flats into a single family dwellinghouse; provision of refuse storage and ins...
Approved 2026-04-16, Hammersmith and Fulham ref 2025/03434/FUL
By the kind of plot, from the wording of each proposal:
6 decided since 2021, 1 refused, typically 201 days to a decision
5 of 6
approved, 83%
43% across London
Approved examples
238 - 242 Uxbridge Road London W12 7JD
Erection of an additional floor at roof level in connection with the creation of 1 x 1 bedroom and 1 x 2 bedroom self-contained flat; format...
Approved 2023-07-13, Hammersmith and Fulham ref 2022/01392/FUL
Henley Court 101A St Stephen's Avenue London W12 8JA
Excavation of part of the front garden to form a lightwell in connection with the creation of a new basement flat comprising of a 1 x 1 bedr...
Approved 2025-04-23, Hammersmith and Fulham ref 2022/01743/FUL
35 Davisville Road London W12 9SH
Erection of 1.7m high obscure glazed privacy screening around the perimeter of the flat roof of the existing back addition at second floor l...
Approved 2024-03-12, Hammersmith and Fulham ref 2023/03290/FUL
4 decided since 2021, 1 refused, typically 82 days to a decision
3 of 4
approved
45% across London
Approved examples
121C Godolphin Road London W12 8JN
Change of use of the ground floor from office (Class E) into a two bedroom self-contained flat (Class C3).
Approved 2022-06-30, Hammersmith and Fulham ref 2022/00766/FUL
298 Goldhawk Road London W12 9PG
De-conversion of the existing building comprising of 6no self-contained flats into a single family dwellinghouse (Class C3).
Approved 2022-06-07, Hammersmith and Fulham ref 2022/01051/FUL
1A Cobbold Road London W12 9LA
Change of use of the ground floor from commercial (Class E) into residential (Class C3), demolition of existing single storey building and e...
Approved 2025-11-26, Hammersmith and Fulham ref 2024/01732/FUL
Also decided here: 29 applications for outbuildings, annexes or garden buildings, 29 approved, typically 107 days.
Decided planning applications (not extensions, conditions or tree works) in this postcode district from the councils' own registers, classified by the wording of each proposal. Counts, not estimates; where a class has fewer than three applications it is not shown.
Hammersmith and Fulham covers 94% of the sampled postcodes in W12. The remaining 6% of postcodes fall under authorities not resolved for this page.
Draw your boundary, tell us what you own, and an architect checks it against these registers and the local plan. Free, no obligation, and you get a straight written answer.
It depends on where the plot sits, not on the district average. In W12, 0% of postcodes are in the Green Belt, 37% in a conservation area. Outside those designations the questions that decide it are whether the plot is inside or adjoining the settlement boundary in the local plan, whether it has its own road access, and what is next to it. A plot on the edge of a village or town with access has the best chance; an open field outside the settlement boundary rarely gets consent for housing whatever the market is doing.
No Article 4 direction is recorded for W12, so houses keep their normal permitted development rights for outbuildings and extensions within the size limits. Those rights do not extend to agricultural land, paddocks or a change of use to residential, which normally need permission or prior approval.
Developers look at three things before they talk about price: whether the plot is outside the Green Belt and any National Landscape, whether it sits inside or beside the settlement boundary, and what finished homes sell for. In W12 the median sale is £664,875, and 35% of 2023–2024 sales were new-build homes, so builders are active here. A single plot usually goes to a local builder or a self-builder; a site for five or more homes attracts regional housebuilders, normally through an option or a conditional contract rather than an outright purchase, so the price you see quoted is not the price you receive.
There is no district figure for land, because a plot's value comes from what can be built on it, not from where it is. As a guide, a serviced plot with consent for one house commonly sells for around a third of the finished house value, which in W12 would be measured against a £664,875 median sale. The same plot without consent, or inside the Green Belt, is worth a small fraction of that, and a paddock with no realistic route to consent is worth agricultural or amenity value only. The free check tells you which of those your plot is before you talk to anyone about a price.
Three places: Hammersmith and Fulham's local plan and its policies map for the settlement boundary and allocations, the council's planning register for what has been approved or refused on neighbouring land, and planning.data.gov.uk for the national designations. That is an evening's work if you know what you are looking for. The alternative is to draw your boundary on this site: an architect checks it against the same records and writes back within 48 hours with a plain answer, free and without obligation.
Computed from open-data records; district-level, not plot-level measurements. Sales: HM Land Registry Price Paid Data (2024-08-01 to 2026-07-31), © Crown copyright, Open Government Licence. Designations: planning.data.gov.uk (OGL), retrieved 2026-09-05; conservation areas and Article 4 directions are made locally and published on that national register. Postcode centroids: OS Code-Point Open 2026.3.0, contains OS data © Crown copyright and database right 2026. Place name is the most common post town in the sales records. Figures computed 2026-09-06.